hi, my name is Rinat
I previously worked as an art director of communications at avito and ivi, where I helped develop brand identity systems and introduced AI tools into creative workflows.
Now I’m building rino seif ai — an ai-driven visual journal exploring how machines can express emotion and personality through design.
I also run design warm-up, an educational project where design leads from across the industry share their creative tasks with the community, helping others grow and stay inspired.
Break the system here
skills
● art-direction / brand design 2025
art-direction / brand design 2022-2024
I worked as a designer and art director, leading a team and helping to make the brand more approachable. We organized our Figma workflow and gradually developed the brand identity and style. I ran design warm-ups, focused on hallway research, and tested our mockups using various analytics platforms.


