There is a lot of interactivity on the website.

There is a lot of interactivity on the website.

There is a lot of interactivity on the website.

Мaking brands friendly and teams happy :)

Мaking brands friendly and teams happy :)

Мaking brands friendly and teams happy :)

Мaking brands friendly and teams happy :)

Мaking brands friendly and teams happy :)

hi, my name is Rinat

I previously worked as an art director of communications at avito and ivi, where I helped develop brand identity systems and introduced AI tools into creative workflows.

Now I’m building rino seif ai — an ai-driven visual journal exploring how machines can express emotion and personality through design.

I also run design warm-up, an educational project where design leads from across the industry share their creative tasks with the community, helping others grow and stay inspired.

Break the system here

skills

art-direction / brand design 2025

I worked as an art director at Avito, focusing on brand design and team development. I created a competency matrix to help the team grow more clearly and consistently. I also led the development of our AI direction — encouraging designers to explore new tools, share results, and learn from each other. We supported each other’s growth through open feedback and regular creative experiments

I worked as an art director at Avito, focusing on brand design and team development. I created a competency matrix to help the team grow more clearly and consistently. I also led the development of our AI direction — encouraging designers to explore new tools, share results, and learn from each other. We supported each other’s growth through open feedback and regular creative experiments

art-direction / brand design 2022-2024

I worked as a designer and art director, leading a team and helping to make the brand more approachable. We organized our Figma workflow and gradually developed the brand identity and style. I ran design warm-ups, focused on hallway research, and tested our mockups using various analytics platforms.

lead design / brand design 2020-2022
lead design / brand design 2018-2019
design / founder
design / founder